Thursday, July 1, 2010

The Four Personas of Change - # 2 & 3


In my last post I wrote that there are 4 different personas that involved with change.  One without the other makes change very difficult to achieve.  So here are Personas # 2 & 3:

2-            Initiators – These are people that are excellent at taking an idea and putting it into action.  They have the connections, the resources and the expertise to get projects from the drawing board to reality.  These people may not be the most creative bunch but without them we would never get any of those great ideas started.
3-            
         Motivators – These are the people who get excited by an idea that has now been put into action.  They are the ones that have that special knack to fire up a crowd with their compelling words in writing or in speech to join them.  The really great motivators know how to take an idea that is now in action and turn it into a movement.  They know how to get the masses to participate.
      

No comments:

Post a Comment