A Little ‘Sustainable’ Idea!

Another Little Idea that has already made a huge difference in the world.  Rather than tell it myself let me use the words of the organization to explain it.  And remember that it may seem huge now but it started off really small.  

Play a simple game of multi-choice questions, and help the World Food Programm fight hunger — and perhaps improve your own knowledge in subjects such as art, vocabulary, history and math. The program is called Free Rice.

Since October 2007, this initiative has generated more than 77 billion grains of rice (around 20 million servings) for hungry people around the world. The rice is paid for by advertisers, and the project is supported by the Berkman Center for Internet and Society at Harvard University.

The reason I like this idea is that Advertisers benefit as well as the hungry people of the world.  It is in the Giving and the Getting that makes ideas like these sustainable.  And I Love Sustainable Ideas!

By the way there is even an iPhone App for Free Rice called Mobile Rice.  In my spare time while waiting at the doctor's office or waiting to pick someone up at the transit station I have so far donated over 20,000 grains of rice.